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Role: Website Redesign (UI/UX + Development)
Platform: Shopify
URL: https://shop.filippoloreti.com/
I led the redesign of the FILIPPO LORETI e-commerce website—a luxury watch and accessory brand known for delivering high-quality timepieces directly to consumers. The goal was to modernize the brand’s digital presence, enhance the shopping experience, and increase conversions through a clean, intuitive, and mobile-first interface.
Refresh the visual design to align with the brand’s premium image
Streamline the user experience from homepage to checkout
Improve mobile responsiveness and speed performance
Enhance product discovery and category navigation
Optimize for higher conversion rates and user engagement
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The redesigned FILIPPO LORETI website significantly improved the brand’s digital image, resulting in a smoother shopping experience, increased customer engagement, and stronger alignment with their luxury identity. The project reinforced the power of design-driven e-commerce in building trust and boosting conversions.
This project highlights my ability to combine visual refinement with strategic user experience for high-end e-commerce brands.
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